Friends: Drake’s Brewing Location: San Francisco, Ca Services: Graphic Design, Branding, Logo, Packaging, Art Direction. Website, Photography.
Designed with our friends at Gamut we helped launch a new venture for Drake’s Brewery. With their legendary presence in the Bay Area, known for their core beers, they were looking to produce a limited beer series. Thus, they began brewing Hazy India Pale Ales. A spinoff from the Drake’s badge, owner John Martin wanted to name the series “Hays” and asked us to create a badge similar to crafts brands of the 50’s - 60’s.
Running with the idea of the retro working man, we were influenced by vintage Sears tool catalogs and developed single label packaging for Drake’s first ever cans. With the success of the Hays sales at the brewery, Drake’s will now be distributing the series to stores in the Bay Area!
Working with Drake’s to expand their core beer offering, we designed the latest beer releases: “Flyway Pils” and “Extra Brut.” Staying within the the original label template designed by Josh Emrich, we designed the new SKUs to fit within the core family, applying the brand on packaging, tap handles, van wrap, retail signage, coasters, enamel pins, and apparel.