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Golden Rule - Bar strength cocktails in a 100ml can.

Brand Strategy
Brand Identity
Packaging
Print Collateral
Art Direction

 

Golden Rule is a series of cocktails that can be shaken up to drink or poured over ice. Made with quality ingredients, these cocktails pack a punch and are perfect for weekend getaways, bachelor parties, or traveling to your next destination.

We worked with Golden Rule’s team to create an authentic brand that is lifestyle worthy and has strong shelf impact in market stores. Inspired by the origin and location of the cocktails, we created matchbook illustrations for each flavor to represent the destination in which you’d imagine drinking the mixed drinks. Launching Summer 2019.

 
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