Friends: Gravity Heights Location: San Diego, Ca Services: Graphic Design, Branding, Logo, Packaging, Art Direction, Photography.
“Aprés surf” is the lingo around Gravity Heights brewery in San Diego. Tucked away in Sorrento Mesa, their 12,000 sqft brewpub includes a full service restaurant, an event space, and a lush outdoor beer garden. We’re calling it the the ultimate chill zone where dogs, a.k.a tandem surf buddies are welcome. Designed with Gamut and Gravity Heights to establish an overall look and feel to be reminiscent of vintage retro brands like Ocean Pacific, we used a washed out texture on printed materials to give the collateral a worn in feel and selected a subtle palette for the brand with pops of color to remind us of the 50’s - 80’s surf culture of the past. To hell with shirts, and shoes, let’s drink beer!